Case Study: Timex achieves 70% year-over-year direct-to-consumer growth with Rithum

Timex Watching its direct-to-consumer business tick upward

Timex, the long-established watchmaker, needed to grow its direct-to-consumer online business but had no manufacturer-driven presence on major marketplaces, lacked a central hub for online inventory, and wanted to expand digital marketing. When Woody Anderson became VP of e-Business he prioritized elevating the brand digitally and reaching more online consumers.

Timex implemented ChannelAdvisor Marketplaces and Digital Marketing, using Flex Feeds to customize product feeds across advertising channels and Inventory Juggler to sync listings and inventory across marketplaces. The company scaled from zero marketplace presence to north of 70% year-over-year growth, with a notable sales upswing during a recent four-week period and expectations of continued strong performance.

Timex

Woody Anderson

Vice President of eBusiness