Case Study: The Candleberry Candle Co. achieves 95% YoY sales growth, 71% more orders and 20% higher ROAS with Rithum

The Candleberry Candle Company’s Secret “Ingredient” to Google Advertising Success

Candleberry Candle Company, a 25‑year‑old family business in Frankfort, KY, produces long‑lasting, strong‑scented candles across 320 varieties. Despite product strength and unique fragrances, the brand struggled to reach the right online shoppers—having cycled through agencies with a “set‑and‑forget” approach and lacking the data expertise to manage Google Ads effectively.

By partnering with ChannelAdvisor Managed Services for Digital Marketing, Candleberry implemented hands‑on, weekly collaboration and holistic Google Ads campaigns focused on customer acquisition. Between March and June 2020 the brand reported a 95% year‑over‑year revenue increase, orders up 71%, and ROAS up 20%, while expanding its customer base and improving readiness for peak selling seasons.

The Candleberry Candle Co.

Lisa Clark

Creative Director