Case Study: Techtronic Industries boosts conversions and retailer insights with Rithum Where to Buy

Techtronic Industries improves retailer conversion with Rithum Where to Buy across 15+ retailers

Techtronic Industries (TTI), a global manufacturer of power tools and floor care appliances, faced a challenge converting high website traffic into actual sales. While their brand sites effectively helped consumers discover products, they lacked real-time pricing and inventory information from their exclusive and multiple retail partners, creating friction in the purchase journey. TTI partnered with Rithum to implement its Where to Buy solution to bridge this critical gap.

Rithum's solution provided near real-time pricing and availability from TTI's retailers directly on their brand websites, enabling consumers to make immediate purchase decisions. This integration delivered a frictionless path to purchase, driving higher conversion rates. Additionally, Rithum provided TTI with valuable data on customer intent and retailer relationships, offering insights to further optimize marketing and sales strategies while future-proofing their e-commerce channel.

Techtronic Industries