Case Study: Taylor Gifts achieves 31% year-over-year revenue growth with Rithum's digital marketing and managed services

Taylor Gifts Grew Revenue 31% with Digital Marketing and Managed Services

Taylor Gifts is a third‑generation, family‑run novelty gifts retailer founded in 1952 that moved online in 1996 and ships 2,000–2,500 items daily. Facing slow growth on eBay (only about 50 items live) and underperforming comparison shopping engine (CSE) efforts that failed to hit required ROI, the company engaged ChannelAdvisor to scale marketplace listings and improve digital marketing performance.

Using ChannelAdvisor’s Managed Services for Marketplaces and Digital Marketing, Taylor Gifts optimized product feeds, centralized reporting, and automated eBay launches—adding 250–500 products per month and boosting fixed‑price listings by over 40,000. The results included doubled eBay sales in two years, a 12% overall revenue lift via Marketplaces with double‑digit margin gains, and more than 31% year‑over‑year revenue growth from Digital Marketing through improved ROI, content enhancements, and targeted feed management.

Taylor Gifts

Michael Abolafia

Director of E-Commerce