Case Study: Target Australia achieves a rapid eBay launch and 20,000 live listings with Rithum

Target Australia - Customer Case Study

Target Australia, a long-standing mid-price department store with 16,000 employees and a dedicated 30-person e-commerce team, needed a way to deliver a seamless multichannel shopping experience across physical stores, target.com.au and marketplaces—with easy search, Buy Online Pick-up In-Store (BOPIS) and efficient delivery—while rapidly scaling its online presence for peak season.

By integrating ChannelAdvisor’s Marketplace Module, Target launched on eBay in two weeks and now runs about 20,000 live listings. The platform enabled fast promotion activation, drove online sales growth, and attracted many new customers (a large majority of eBay shoppers hadn’t shopped Target online before); roughly 20% of eBay orders are fulfilled via in-store pickup, boosting acquisition and in-store cross‑sell opportunities.

Target Australia

Martin Price

Head of Online