Case Study: Pure Formulas achieves 36% increase in Average Order Value with Rithum

Supplements Digital Marketing Strategy with Inventory Driven Search

PureFormulas is a leading online retailer of health and wellness products—offering more than 40,000 GMP‑certified supplements, organic foods, beauty and pet products—and known for strong customer service and industry recognition. Seeking new growth channels, the company partnered with ChannelAdvisor to test Facebook dynamic product ads to better reach and retarget shoppers who had already visited and researched products on its site.

By deploying Facebook dynamic ads and collaborating closely with ChannelAdvisor (weekly calls and quarterly strategy meetings), PureFormulas served timely, cross‑device retargeting ads tuned to user behavior. Early results were strong: average order value rose about 36%, cost per click dropped 38%, and clickthrough rate increased 125%, prompting plans to scale the program.

Pure Formulas

Jose Prendes

President and Founder