Case Study: Superdry grows marketplace sales by 67% with Rithum

Superdry grows marketplace sales by 67%

Superdry, the global fashion retailer, needed a better way to expand internationally and manage its marketplace presence after its previous middleware platform and spreadsheet-based processes couldn’t support rapid growth into key target markets. The company turned to Rithum and its marketplace and e-commerce management capabilities to launch new channels faster, streamline operations, and better serve customers across regions.

Rithum implemented a more centralized approach through Rithum Managed Marketplace, helping Superdry automate marketplace management, reduce manual Excel work, and improve product setup and launch speed. As a result, Superdry grew marketplace sales by 67% in two years, expanded to nine additional channels in three years, and now sells across 27 global marketplaces, including all 15 local sites of a major European fashion marketplace.

Superdry

Charlotte Wilson

Head of Ecommerce