Rithum
187 Case Studies
A Rithum Case Study
Street Moda is a US-based e-commerce retailer that sells discounted designer apparel and footwear to customers in more than 40 countries. In 2013 the company targeted expansion into New Zealand via Trade Me and needed to quickly establish a strong presence on the country’s largest marketplace while keeping operational overhead low.
Street Moda deployed the ChannelAdvisor Trade Me module to centralize product data, automate feeds and simplify listings, freeing the team to focus on marketing and customer service improvements. Within a short time Trade Me sales grew over 328%, becoming Street Moda’s second-largest international marketplace and allowing the company to scale into new channels without significant additional IT resources.
Matt Kubancik
President/Founder