Case Study: Stand Up Ranchers boosts marketplace sales to $7.5M and expands to 12 marketplaces with Rithum

Stand Up Ranchers Spurring sales across 12 marketplaces

Stand Up Ranchers, a family-founded apparel and outdoor gear retailer in Oakley, Idaho, grew from a small eBay shop into a 45-person team selling to ranchers, hunters and outdoor enthusiasts. As they expanded product lines, they needed to scale beyond eBay to multiple marketplaces and stop manually managing listings, pricing and inventory across channels.

They partnered with ChannelAdvisor Marketplaces to push a single inventory feed to 12 marketplaces (including Walmart, Newegg, Jet and Rakuten), streamline listings and optimize product content. The result: faster, more efficient multichannel selling, increased SKU visibility and support-ready integrations—helping drive $7.5M in annual sales, with the majority coming from marketplaces.

Stand Up Ranchers

Sheri Kimber

Account Manager