Case Study: Global Sporting Goods Company achieves record GMV growth on major marketplaces with Rithum

Sporting Goods Brand Scores Big With ChannelAdvisor’s Managed Services for Marketplaces

A global sporting goods brand with millions in annual revenue faced a pivot from traditional wholesale and distribution to direct-to-consumer e-commerce. Competing in an accelerated online marketplace—exacerbated by the 2020 pandemic—the company needed specialized technology and marketplace expertise to scale listings, promotions and operations without overwhelming its team.

The brand engaged ChannelAdvisor’s Managed Services for Marketplaces, which provided dedicated specialists to optimize listings, secure profitable placements for peak events (Black Friday/Cyber Monday), and act as a liaison with key selling channels. Within 12 months the partnership boosted visibility and traffic, helped the company exceed anticipated marketplace revenue, and drove year-over-year GMV growth across at least three major marketplaces.