Case Study: Sonova Group achieves accelerated global marketplace expansion and faster time-to-market with Rithum

Sonova - Customer Case Study

Sonova Consumer Hearing, which operates Sennheiser’s consumer electronics business under licence, wanted to sell returned and refurbished products directly to consumers to boost sales and improve sustainability. After an initial Shopify-based approach tied to Amazon and eBay revealed integration delays and scalability limits—especially when marketplaces changed—Sonova needed a global, scalable solution to roll out refurbished inventory across multiple countries quickly.

Sonova implemented ChannelAdvisor Marketplaces to create a unified, country-independent integration with 350+ global marketplaces and retail sites. The standardized setup sped time-to-market, reduced IT and maintenance effort, enabled fast expansion into markets like the US and Australia, and drove significant additional sales of refurbished products while simplifying marketplace-specific content optimization and support.

Sonova Group

René Herzig

Head of Global E-Commerce