Case Study: Sonova accelerates global marketplace sales of refurbished products with Rithum

Sonova accelerates global marketplace expansion with Rithum

The customer, Sonova Group, which operates the Sennheiser consumer electronics brand, faced challenges scaling its international marketplace business for refurbished products. Their initial setup using a standard Shopify integration was difficult to adapt to global marketplaces and became a bottleneck for growth. They sought a strong partner with global coverage to put their direct e-commerce business on a stronger footing.

Sonova implemented the Rithum Marketplaces solution to integrate with its Shopify system. Rithum provided a sophisticated, standardized technical infrastructure that enabled rapid global scaling and expansion to new marketplaces. The results included an accelerated time-to-market, significant savings on IT resources, and the generation of substantial sales growth. Rithum made it possible for Sonova to successfully conduct business with refurbished products on marketplaces globally.

Sonova Group