Rithum
187 Case Studies
A Rithum Case Study
ShoppersChoice.com, LLC — originally The Grill Store & More and the home of BBQGuys.com — built a strong online presence selling grills and outdoor cooking gear but struggled as its product catalog grew. Managing listings across Amazon, eBay and other channels became labor-intensive and error-prone, forcing teams from IT to marketing to spend time fixing data issues instead of serving customers and growing the business.
CommerceHub’s DemandStream platform and dedicated account and performance marketing teams automated data transformation, attribute and category mapping, and syndication, while CommerceHub’s channel relationships removed eBay seller limits. The result: far fewer listing errors, faster onboarding of new products and channels, and measurable growth — top-line Amazon revenue rose 53% (Jan–Jun 2015 vs. Jul–Dec 2014) and eBay became a meaningful revenue channel — freeing ShoppersChoice’s marketers to focus on core expertise and service.
Jason Stutes
Chief Marketing Officer, ShoppersChoice.com