Case Study: SHOP.COM achieves 47% GMV growth and scales marketplace to 2,000 sellers with Rithum

SHOP.COM Leveraging ChannelAdvisor to grow sales 47%

SHOP.COM, an online comparison shopping destination, struggled early on to scale its third‑party marketplace because sellers—many smaller—had trouble onboarding. The company needed a strategic partner to help more merchants launch quickly and provide a seamless seller experience.

By integrating ChannelAdvisor Marketplaces and ChannelAdvisor Digital Marketing, SHOP.COM enabled retailers to use existing product feeds to auto-create and manage listings and optimized Product Listing Ads and bidding across search channels. The partnership grew merchants from 150 to 2,000, drove a 47% increase in GMV, helped process over $6 billion in retail sales, and contributed to SHOP.COM reaching No. 64 on the Internet Retailer Top 500.

SHOP.COM

Eddie Alberty

Head of Strategic Partnerships