Case Study: SD Wheel Corp achieves 285% marketplace sales growth with Rithum

SD Wheel Corp. Increases Sales by 285% with the ChannelAdvisor Platform

SD Wheel Corp., a family-owned aftermarket auto accessories retailer founded in 2003, grew from a garage operation into two warehouses, a storefront and a strong online business by focusing on customer service (including mounting and balancing tires). As sales moved online, the company struggled to manage inventory and product listings across Amazon and eBay, risking oversells and spending excessive time on manual uploads and image changes.

ChannelAdvisor Marketplaces provided a single dashboard to automate inventory synchronization, listings, order and tracking updates, and leverage established marketplace relationships. The result was a 285% increase in marketplace sales, quicker positive feedback on eBay, faster expansion of brands and SKUs, and employee growth from six to over 35 while maintaining high service levels.

SD Wheel Corp

Steve Hamilton

Owner