Case Study: Scooter Hut achieves 5,500‑SKU Amazon launch and marketplace expansion with Rithum

Scooter Hut on playing the long-game and trusting the experts

Scooter Hut, founded in 2008 in Burleigh Heads, Queensland, has grown into the world’s largest freestyle scooter retailer with six stores, a manufacturing and distribution arm, sales in 15 countries, over 85 staff and about $15M in online sales annually. Facing Amazon’s launch in Australia, the business needed a multi‑marketplace strategy—relaunching on eBay, launching on Amazon and preparing for Catch and Trade Me—while managing 5,500 SKUs, strict brand rules and improving weak marketplace reporting.

In mid‑2018 Scooter Hut integrated ChannelAdvisor’s Managed Marketplaces and Managed Digital Marketing, enabling rapid onboarding (5,500 SKUs live on Amazon), faster listings and smoother system and warehouse changes. The partnership delivered immediate operational and training efficiencies, preserved the brand experience across channels, improved reporting and data‑driven decision making, and positioned Scooter Hut for long‑term marketplace growth.

Scooter Hut

Trent Disney

Head of Ecommerce