Case Study: The Candleberry Candle Co. achieves 95% YoY sales growth with Rithum

Scented Candle Company Watches Sales Soar 95% Amid Global Shutdowns

The Candleberry Company, a 25-year-old family maker of clear-burning, long-lasting scented candles, had a standout product but struggled to reach online shoppers after years of ineffective, “set-and-forget” ad partners. When COVID-19 hit and shopping shifted online, the brand needed a reliable digital-marketing strategy to translate product strength into sales.

By partnering with ChannelAdvisor Managed Services to run collaborative, targeted Google Discovery campaigns—and by keeping a small shipping crew on hand while increasing ad spend—Candleberry captured surging search demand, earned #1 Google rankings (outranking Wayfair and Walmart) and expanded its national customer base. Over 90 days the brand saw revenue climb 95% YoY, orders rise 71% and ROAS improve 20%.

The Candleberry Candle Co.

Lisa Clark

Creative Director