Case Study: Rollei GMBH achieves a streamlined buying journey and higher reseller conversions with Rithum

Rollei - Customer Case Study

Rollei GmbH, a German photography brand founded in 1920 and selling a wide range of cameras and accessories across more than 20 European countries (including a five-language webstore), faced a common e-commerce challenge: customers used the site to research products but then left to find retailers, often getting distracted by competitors. Rollei had limited visibility into where those shoppers went and needed a way to drive buyers to authorized resellers and create a more direct path to purchase.

Rollei implemented ChannelAdvisor Where to Buy, adding a widget that sends shoppers directly to preferred resellers’ product pages with one click. The tool was quick to launch, gave Rollei visibility into reseller clicks and customer behavior, reduced steps to purchase, improved e-commerce analytics and strategy—and the company is now expanding into ChannelAdvisor Marketplaces to grow its marketplace presence.

Rollei GMBH

Jessica Mueller

Head Of Marketing