Case Study: Rocky Brands achieves double month-over-month growth with Rithum

Rocky Brands - Customer Case Study

Rocky Brands, an 80-year-old Ohio-based maker of premium outdoor footwear and owner of labels like Durango and Georgia Boot, had a strong e-commerce and marketplace presence but faced a key challenge: its large supply chain was creating inconsistent product messaging and availability across channels just as consumer searches on Google were accelerating. The team needed to ensure the right product listings—with accurate messaging and fast ordering—appeared across the entire Google ecosystem.

Rocky Brands implemented Google Shopping Actions with ChannelAdvisor to sync listings across Google Search, Shopping and the Google Assistant and to manage orders via the Google Orders API. The move accelerated growth dramatically—doubling month over month in the early stages and scaling from roughly $1,000/month initially to an expected hundreds of thousands per month—while simplifying expansion to additional marketplaces worldwide.

Rocky Brands

Michael Harper

Manager, Wholesale Internet Account Sales