Case Study: Kazar achieves 100,000+ new customers on Zalando in one year with Rithum

Rithum Helps Kazar Gain 100,000+ New Customers on Zalando Over the Course of One Year

Kazar is a premium Polish fashion brand selling shoes, bags and accessories that shifted its growth strategy in 2020 from opening retail stores to expanding online and via international marketplaces. The company aimed to be on up to 100 marketplaces but lacked the internal manpower, integrations and specialized know‑how to execute rapid, large‑scale market entry.

Kazar engaged ChannelAdvisor Managed Services for Marketplaces to provide strategic guidance and handle day‑to‑day marketplace operations, centralizing integrations and automating product feeds (including Amazon in five key markets). Within five months Kazar was selling on Zalando in 19 countries and, over 12 months, gained more than 100,000 new customers via Zalando, enabling faster go‑to‑market and scalable international growth.

Kazar

Radomir Kiepas

B2B Development Partner and Project Leader for Marketplaces