Case Study: RC Hobby Estore achieves rapid international expansion and grows listings from 20 to 4,000 in 10 days with Rithum

RC Hobby Estore Expands Internationally, Increases Listings from 20 to 4000 in 10 Days

RC Hobby Estore is an Australian retailer of remote‑control vehicles and accessories operating since 2004 with a small core team and a network of global contractors. The company needed to expand into New Zealand and become more agile—scaling listings, managing inventory across channels, and supporting 24/7 customer service and a distributed workforce—without increasing headcount.

By integrating Trade Me through ChannelAdvisor, RC Hobby Estore piloted 20 products and then launched fully, growing listings from 20 to more than 4,000 in just 10 days. Consolidated data helped them prioritize high‑demand spare parts, centralize customer service and operations, and achieve rapid international expansion and scalability while keeping the same small team.

RC Hobby Estore

Peter Dickinson

Co-Owner