Case Study: Razer achieves 10x marketplace GMV growth and 50% efficiency gains with Rithum

Razer increases marketplace GMV 10X

Razer, a leading gaming hardware and accessories brand with over 100 million users, faced growing complexity as it expanded onto marketplaces like Amazon, eBay and Catch. Managing product listings, inventory and differing channel requirements across regions strained the online team and made it difficult to scale efficiently.

By adopting ChannelAdvisor Managed Services for Marketplaces, Razer listed on 11 global marketplaces (including Target, Newegg and Walmart), automated listing and stock workflows, and leveraged e-commerce expertise and dashboards. Within a year, marketplace GMV grew 10x, team efficiency improved by about 50%, refurbished items now make up 25% of marketplace sales, and the team regained time for higher‑value initiatives.

Razer

Ain Karel Areola

Senior Manager of Online Sales Operations