Case Study: Radio Parts achieves 10% revenue growth by adding marketplaces with Rithum

Radio Parts - Customer Case Study

Radio Parts, a long-established Melbourne wholesale distributor of electronics, expanded from B2B into B2C e‑commerce to reach consumer markets. The company faced the challenge of listing thousands of diverse SKUs on marketplaces while protecting tight margins, avoiding channel conflict with resellers, and fixing inconsistent product data and descriptions.

By engaging ChannelAdvisor Managed Services for Marketplaces and Digital Marketing, Radio Parts excluded low‑margin items, implemented dynamic repricing and business rules, and cleaned up product data and listings. As a result, marketplaces (Amazon AU, eBay AU, Catch, MyDeal) now sit among its top 20 accounts, contributing over 10% of revenue and helping drive a 10% increase in annual revenue while preserving B2B relationships.

Radio Parts

Bilgin Ozkan

Business Development Manager