Case Study: SIM Supply achieves 20.8% week-over-week GMV growth with Rithum Price Manager

Price Manager Helps SIM Supply Increase GMV 20% Week Over Week

SIM Supply, a tools and hardware seller based in Hibbing, MN, had successfully used ChannelAdvisor’s Algorithmic Repricer on Amazon but wanted to expand automated repricing to other marketplaces while staying compliant with price parity rules. The challenge was to win on multiple sites without risking inconsistent pricing or manual price updates.

By implementing ChannelAdvisor’s Price Manager and running multiple repricers, SIM Supply set a consistent multi‑site price based on the lowest repricer-generated price, enabling broader repricing across marketplaces. The company saw a 20.8% week-over-week increase in GMV, improved margins, and reduced risk of breaking marketplace price parity.

SIM Supply

Joe Caldwell

E-Commerce Manager