Case Study: Pretty Skin 4 Less doubles annual sales with Rithum's multi-distribution-center e-commerce solution

Pretty Skin 4 Less Doubling Annual Sales with Multiple Distribution Centers

Pretty Skin 4 Less, a Utah-based online retailer founded in 2001, grew rapidly after shifting focus to e-commerce in 2003 and expanding to three distribution centers (Utah, Chicago, Arizona). That growth exposed operational challenges: manual listing updates, poor inventory visibility across locations, frequent overselling and underselling, and an e-commerce provider that couldn’t scale with changing marketplace requirements.

Switching to ChannelAdvisor Marketplaces and its Multiple Distribution Centers (MDC) feature gave Pretty Skin 4 Less a one-touch interface to track inventory by fulfillment center, prioritize and route orders (including Fulfillment by Amazon), and expand beyond eBay to marketplaces like Amazon, Newegg and Rakuten. The result: more than doubled annual sales, nearly quadrupled average daily order volume, faster shipping and the ability to scale without adding headcount, plus streamlined digital marketing via ChannelAdvisor’s feed technology.

Pretty Skin 4 Less

Nate Hult

Owner