Case Study: Powersport Superstore achieves 3x more margin per sale with Rithum

Powersport Superstore - Customer Case Study

Powersport Superstore is an online retailer of aftermarket powersports gear and parts — from helmets and apparel to engine components — known for a wide selection and strong marketplace ratings on Amazon and eBay. Despite high reviews and steady growth, the company found many potential customers were still missing their offerings and needed a new channel to drive additional conversions and expand reach.

To solve this, Powersport Superstore partnered with ChannelAdvisor to launch on Google Shopping Actions, cataloging and formatting feeds to make over 250,000 SKUs discoverable across Google Search, Google Express and the Google Assistant. The move delivered a 7–9% year‑over‑year revenue lift, secured three times more margin per sale versus other marketplaces, and set the company up to double its SKU count and scale marketing and fulfillment.

Powersport Superstore

Brian Orrick

President