Case Study: Power Stop achieves increased conversion rates and a streamlined path-to-purchase with Rithum

Power Stop Driving customers to authorized retailers

Power Stop, a performance brake manufacturer, was driving traffic to its site to educate shoppers but struggled to convert them into buyers. Visitors could research compatible products but then had to leave the site to find retailers, causing drop‑off and leaving the company unable to measure the effectiveness of its advertising spend.

Power Stop implemented ChannelAdvisor Where to Buy, adding a widget that directs shoppers to preferred resellers’ product pages with one click. The change reduced purchase steps, boosted conversion rates from advertising, and delivered retailer‑level analytics that improved e‑commerce strategy, justified marketing spend, and strengthened retailer relationships.

Power Stop

Rodion Galperin

Creative Director