Case Study: Plow & Hearth achieves 87% comparison-shopping revenue growth with Rithum

Plow & Hearth Finds Home in ChannelAdvisor

Plow & Hearth is a multi-channel home and lifestyle retailer that expanded from a small country store into a multi‑brand business selling indoor and outdoor products through catalogs, retail and e‑commerce. After adding five new brands and launching its website in 1998, the company needed to strengthen its presence across search and shopping channels and find a partner to manage complex campaigns and keep numerous data feeds current while it focused on other business priorities.

Plow & Hearth engaged ChannelAdvisor’s Managed Digital Marketing and Rich Media services, which set up and maintained 54 inventory feeds, handled campaign execution, reporting and strategy, and gave the merchant cross‑channel visibility. The partnership drove rapid results: comparison shopping fourth‑quarter revenue grew 87% year‑over‑year in 2011, with the Plow & Hearth brand itself up 126%, while improving transparency, responsiveness and overall digital performance.

Plow and Hearth

Jessica Baines

Senior Online Marketing Manager