Case Study: Pegasus Lighting achieves 51% increase in search revenue with Rithum Managed Digital Marketing

Pegasus Lighting Brightens E-Commerce Strategy with Digital Marketing Increases Revenue by 51%

Pegasus Lighting, an online retailer of unique lighting products, needed to boost ROI from paid search but lacked the time, management and expertise to scale campaigns effectively. The company sought a partner to improve visibility and drive more revenue from its search channel.

ChannelAdvisor’s Managed Digital Marketing built out keyword coverage (including long-tail and inventory-driven terms), launched remarketing, and ran mobile and product listing ads on top SKUs. These efforts increased search revenue by 51% in six months and delivered substantially higher ROI.

Pegasus Lighting

Chris Johnson

President