Case Study: Parkers of Bolton achieves 86% sales growth on eBay and Amazon with Rithum

Parkers of Bolton Riding to success with 86% growth on eBay and Amazon

Parkers of Bolton is a long-established outdoor and cycle retailer near Manchester that sells bikes, accessories and outdoor gear through eBay and Amazon. As online demand grew, the team’s manual eBay listing and inventory processes became unmanageable—requiring stock “ring-fencing” and creating strain on resources—and the company struggled to scale and sell effectively on Amazon.

They implemented ChannelAdvisor’s Marketplaces solution and stock-driven Google PLAs to centralise listings and inventory, use unallocated listings that update in real time, and stop advertising out-of-stock items. The platform improved visibility and order management and delivered an 86% increase in sales across eBay and Amazon, with Amazon now the largest channel and plans to expand into additional marketplaces.

Parkers of Bolton

Paul Walsh

E-Commerce Manager