Case Study: Parallel Deals and Goslash achieve 165% YOY marketplace revenue growth with Rithum

Parallel Deals and Goslash - Customer Case Study

Parallel Deals and Goslash, New Zealand-based e-commerce retailers specializing in furniture, home goods and electronics, moved from a primarily B2B model into consumer marketplaces during the COVID-19 era. Pandemic disruption, rising fulfillment complexity and a poor initial marketplace rollout left the team overwhelmed by manual listing, inventory and data-management work, prompting a search for a scalable, automated solution.

They implemented ChannelAdvisor’s platform—starting with Self-Service Plus and moving to Managed Services for Marketplaces—to centralize listings, inventory and marketplace account management. Within months they expanded onto multiple marketplaces, achieved a 165% YOY increase in marketplace revenue (over eight months), grew SKU count from ~12,000 to 170,000 in 16 months, and now generate about 40% of revenue through ChannelAdvisor-managed sales.

Parallel Deals and Goslash

Karan Manocha

Manager