Case Study: Pandora’s OEM Appliance Parts achieves 112% year-over-year increase in monthly Sears marketplace sales with Rithum

Pandora’s OEM Increased Monthly Marketplace Sales 112% Year Over Year on Sears with Product Content Optimization

Pandora’s OEM, a Murfreesboro-based wholesaler and retailer of authentic and aftermarket appliance, plumbing and HVAC parts with about 130,000 SKUs, faced visibility and searchability problems on marketplaces due to inconsistent product data and evolving feed requirements. After attending ChannelAdvisor’s Catalyst conference, COO James Alexander identified data quality and structured data as the primary challenge to improving online sales.

The company implemented ChannelAdvisor Product Content Optimization to standardize and map product listings, improve images, keywords and descriptions across channels. As a result, monthly Sears sales rose 112% year over year and eBay sales increased nearly 20%, with immediate visibility gains and ongoing support from ChannelAdvisor.

Pandora’s OEM Appliance Parts

James Alexander

COO