Case Study: OTC Wholesale achieves 33% sales growth on multiple marketplaces with Rithum

OTC Wholesale Increases Sales by 33% on Multiple Marketplaces with the ChannelAdvisor Platform

OTC Wholesale, a south Florida distributor of over-the-counter drugstore, diabetic and physical therapy supplies, expanded into multichannel e-commerce by listing products on eBay, Amazon and Sears. Rapidly changing inventory and manual updates across marketplaces made it difficult to keep stock levels accurate, creating the risk of overselling and customer dissatisfaction.

By adopting ChannelAdvisor Marketplaces, OTC Wholesale consolidated product listings, inventory and orders into a single dashboard and inventory feed, eliminating manual syncs and the need for additional staff. The platform enabled broader marketplace distribution and immediate growth—online sales rose 33% in the first three months—and the company plans further marketplace expansion and use of ChannelAdvisor’s digital marketing.

OTC Wholesale

Federico Arguelles

CEO