Case Study: Nuby achieves 422% YoY Amazon revenue growth with Rithum

Nuby grows Amazon revenue 422% YoY with Rithum

Nûby, part of Luv n’ Care and a well-known maker of baby products sold in 155+ countries, faced a common e-commerce problem: getting new SKUs noticed on marketplaces. Advertising and promotional efforts were inefficient, costly and disorganized, and the small internal team lacked the technology and expertise to scale marketplace campaigns effectively.

The company partnered with ChannelAdvisor and its Managed Services for Digital Marketing to optimize Amazon Stores and Sponsored Brands using better data, dashboards and weekly strategic support. Within the first year Nûby’s Amazon revenue grew 422% (Dr. Talbot’s rose 965%), and with careful COGS management reported gains up to 302% for Nûby and 1,092% for Dr. Talbot’s—results the team attributes to ChannelAdvisor acting as an extension of their staff.

Nuby

Abraham Hakim

Vice President