Case Study: Natori (luxury fashion brand) achieves 200%+ online sales growth with Rithum's rich product imaging

Natori Improves Conversions with Rich Product Images

The Natori Company is a luxury fashion brand that expanded into e-commerce to broaden its reach but confronted a key challenge: how to present lingerie, ready-to-wear and home collections online with life‑like, detailed product images so shoppers could appreciate quality and design. Basic enlarged photos weren’t enough—Natori needed richer image functionality like zoom and alternate views to replicate an in‑person shopping experience.

Natori implemented ChannelAdvisor Rich Media, gaining zoom, image resizing, alternate views, color swatching and mobile/tablet support plus a single interface to upload, preview and manage assets. The result was a streamlined workflow, strong implementation support and a major lift in performance—online conversions spiked and sales grew more than 200% year‑over‑year.

Natori

Ken Natori

Vice President