Case Study: My Goods achieves nine consecutive months of GMV growth and sustained sales during COVID-19 with Rithum

myGoods Sends Sales Soaring in Midst of Pandemic

myGoods, a general-merchandise e‑tailer in Owings Mills, MD with two decades of online experience, faced dramatic, fast-moving shifts in demand when COVID‑19 upended shopper behavior. The pandemic exposed operational gaps and forced the company to find stability quickly as some categories surged while others fell away.

Relying on ChannelAdvisor—its platform partner for more than a decade—myGoods synced inventory, streamlined order management, and expanded to marketplaces like Walmart and Wish to respond rapidly to spikes in demand (notably elastic bands for DIY masks). The result: uninterrupted operations and nine consecutive months of GMV growth, keeping sales strong through the industry upheaval.

My Goods

Nathan Franco

Co-Founder & COO