Case Study: MyCustomCar achieves 125% top-line revenue growth with Rithum

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Preview of the MyCustomCar Case Study

MyCustomCar grows 40% YoY with Rithum marketplaces

MyCustomCar, an Australian family business specializing in custom car seat covers, faced challenges manually managing its 250,000 possible SKUs across thousands of eBay listings. They struggled with stock synchronization, which led to inaccurate product availability and prevented them from scaling to other marketplaces. They partnered with Rithum for an integrated marketplace solution to address these issues.

Using Rithum's solution, MyCustomCar expanded from one marketplace to six, including Bunnings, Catch, and Amazon. This integration seamlessly synchronized stock and streamlined listing management. As a result, the company grew its marketplace business 40% year over year and increased its top-line revenue by 125% in three years, with one-third of all sales revenue now coming from third-party commerce.


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