Case Study: MyCustomCar grows 40% YoY with Rithum marketplaces

MyCustomCar - Customer Case Study

MyCustomCar, a seller of custom car seats and floor mats, wanted to expand online sales but faced a major challenge managing thousands of complex eBay listings and keeping stock levels synchronized across channels. As its marketplace business grew, it needed a way to scale to more platforms without manually replicating product setups, and it partnered with Rithum for an integrated marketplace solution and managed services.

Rithum helped MyCustomCar expand from one marketplace to six, adding channels like Bunnings, Catch, Kogan, Amazon, and Trade Me while improving listing accuracy and inventory sync. The result was 40% year-over-year growth in 3P commerce and a 125% increase in top-line revenue over three years, with Bunnings sales reaching Amazon-like performance within five months.

MyCustomCar

Peter Sperling

Owner and Director