Case Study: Moen achieves Amazon revenue growth with Rithum

MOEN - Reimagining Ad Strategy and Driving Amazon Revenue

Moen, the plumbing products company, was looking to evolve its Amazon advertising strategy beyond branded campaigns and drive more revenue from the channel. Working with Rithum and its Amazon marketing support, Moen needed a way to expand into nonbrand and competitive targeting while improving efficiency and reaching new customer segments.

Rithum helped Moen adopt a full-funnel Amazon approach, test new formats like sponsored video, and collaborate more closely with Amazon’s marketing team. The results included a 10.6% increase in ad revenue from 2022 to 2023, a 10.3% increase in Q1 2024 vs. Q1 2023, and 194.5% ad revenue growth for the focused initiative, along with 109% growth in owned products SCOGS.

Moen

Zack Rowe

Senior Director of Ecommerce Account Management