Case Study: Michaels launches an online marketplace with Rithum

Michaels launches online marketplace with Rithum Integration

Michaels wanted to expand its e-commerce ambitions by launching an online marketplace that could offer customers a broader, curated assortment of products while maintaining a high-quality shopping experience. To do that, Michaels partnered with Rithum, using Rithum marketplace integration tools alongside its Seller Portal and direct APIs to help onboard marketplace sellers.

Rithum implemented supplier onboarding tools, APIs, and marketing capabilities to streamline seller connections and support marketplace growth on Michaels.com. The result was a new marketplace with over 750,000 additional items and access for millions of consumers, giving Michaels the ability to scale faster, increase assortment efficiently, and deliver a better customer experience.

Michaels

Jason Brenner

Senior Vice President