Case Study: Michaels launches an online marketplace with Rithum

Michaels launches marketplace with Rithum and adds 750,000 curated items

Michaels, the largest arts and crafts retail chain in North America, sought to support its e-commerce ambitions and better serve customers online by launching a new online marketplace. To achieve this, the company partnered with vendor Rithum to establish an online marketplace integration that would allow it to scale its product assortment efficiently.

Rithum implemented its marketplace solutions, including supplier onboarding tools and APIs, to streamline the connection of tens of thousands of brands to the new Michaels.com marketplace. This integration enabled Michaels to quickly launch a curated marketplace with over 750,000 new items. The results provided millions of consumers with an expansive product assortment and an exceptional customer experience, enabling profitable e-commerce growth for Michaels and its partner brands.

Michaels