Case Study: Mayborn Group achieves stronger retailer relationships and saves 4–5 hours/week with Rithum

Mayborn Group Strengthens Retailer Relationships With ChannelAdvisor Brand Analytics

Mayborn Group, a UK-based maker of baby care brands with offices worldwide, faced a growing e-commerce challenge in France: one account manager had to monitor pricing, availability and reviews for about 250 Tommee Tippee SKUs across multiple online retailers, an unsustainable manual workload that made timely action difficult.

The company implemented ChannelAdvisor Brand Analytics to manage 250+ products from a single dashboard with reporting and alerts. The platform streamlines price and availability monitoring, saves the manager four to five hours per week, improves communication with retailers, and provides quick, market-wide visibility so issues can be identified and resolved in minutes.

Mayborn

Benjamin Auffray

E-Commerce Account Manager and Business Analyst