Case Study: Maple Hill Golf achieves rapid Walmart expansion and scalable SKU management with Rithum

Maple Hill Golf Hitting Off the Walmart Tee in No Time

Maple Hill Golf is a family-owned specialty retailer that grew from a West Michigan storefront into a large online seller of discount and closeout golf equipment across marketplaces like eBay and Amazon. As the team pursued expansion to Walmart and began offering dozens of custom shaft and club variations, product complexity exploded—potentially creating more than 15,000 SKUs and creating a major inventory and listing management challenge.

By implementing ChannelAdvisor Marketplaces, Maple Hill Golf launched on Walmart.com within weeks and automated listing variations across channels. Within two months Walmart became the company’s #3 marketplace, electronics sales rose, and thousands of customized SKUs were managed with minimal extra staff effort—helping the business outpace competitors and position itself for a record year.

Maple Hill Golf

Craig Vanderwier

Internet Sales Manager