Case Study: Lenox achieves 30% sales growth and 24% lower ad costs with Rithum

Lenox Increases sales and decreases costs with PPC management software and shopping feed management from ChannelAdvisor

Lenox, a market leader in tabletop, giftware and collectibles, needed an expert multichannel platform to grow online sales. The company lacked visibility into campaign performance and the ability to efficiently manage e-commerce marketing across channels.

ChannelAdvisor’s Managed Digital Marketing team developed a detailed e-commerce roadmap and used its multichannel platform to rebuild and optimize campaigns, enabling quick, performance-driven changes. The program drove a 30% year-over-year sales increase and a 24% reduction in advertising costs through PPC management; on the comparison-shopping channel sales rose 7% while costs fell 27%.

Lenox

Larry Kye

Director of Marketing Analytics