Case Study: AJ Tack achieves 85% YoY Q4 revenue growth and improved ad efficiency with Rithum

Legacy Creek Increases Ad Efficiency, Boosts Sales

Legacy Creek (doing business as AJ Tack) is a Cypress, Texas–based equestrian retailer run by a father-daughter team that relaunched and expanded the online catalog after acquiring the business in 2020. Though already selling on Amazon, Walmart and eBay, the team struggled with messy product data, time-consuming listing fixes and limited Google Ads support, which constrained growth and ad efficiency across channels.

By adopting ChannelAdvisor Managed Services for marketplaces and digital marketing—plus repricing technology and a dedicated strategy manager for Google Ads—Legacy Creek cleaned up listings, captured more Buy Box opportunities and focused ad spend. The results included a 44% lift in Q4 website conversions, an 85% YoY increase in Q4 revenue, a 236% rise in Amazon Advertising sales and a 28% improvement in ROAS, while freeing the team to scale operations and rebrand its site.

AJ Tack

Michael Farrell

Chief Executive Officer