Case Study: DNA Motoring achieves $150,000 in shipping refunds with Rithum

Leading Auto Parts Manufacturer Saves $150,000 in Shipping Refunds

DNA Motoring, a large US supplier of specialty auto performance parts based in City of Industry, CA, had rapidly expanded into wholesale, dropship, private label and direct-to-consumer sales but was hampered by manual, Excel-based marketplace listings and time-consuming shipping invoice audits. The primitive processes required hours of daily work from multiple staff, created inventory and pricing management challenges, and limited carrier accountability.

By adopting ChannelAdvisor Marketplaces with a built-in 71lbs integration, DNA Motoring automated listings, inventory updates, competitive repricing and shipping-claim audits, freeing staff to focus on growth and product innovation. The streamlined workflow improved marketplace management, helped the company adapt during COVID-19, and recovered $150,000 in shipping refunds over two years.

DNA Motoring

Ricko Cheung

E-Commerce Marketing and Operation Manager