Case Study: KitchenAid achieves centralized inventory and 10x SKU growth with Rithum

KitchenAid - Customer Case Study

KitchenAid, a long-standing leader in kitchen appliances, sought to expand its e-commerce presence by listing its full product range on marketplaces. As listings grew, the company struggled to consolidate product feeds and inventory across channels, causing oversells and customer-service issues that threatened the online shopping experience.

Implementing ChannelAdvisor Marketplaces centralized KitchenAid’s feeds and inventory into a single dashboard, automating listings and order management. This provided real-time stock visibility, faster customer responses and progress toward one-day handling, and enabled a tenfold increase in SKUs on marketplace channels, paving the way for further marketplace expansion.

KitchenAid

Todd Ohme

Global Manager, Digital & eCommerce Marketing