Case Study: Karen Kane achieves 68% revenue growth with Rithum

Karen Kane Increases Revenue 68% with ChannelAdvisor Digital Marketing

Karen Kane is a long-established women's apparel brand (founded in 1979) that launched its online store in 2010. When Michael Kane joined as director of marketing, e-commerce accounted for only about 2% of sales and the company struggled to gain traction and keep up with frequent changes across online channels.

Karen Kane implemented ChannelAdvisor Digital Marketing to improve visibility—using Google Shopping/Product Listing Ads, paid search and customer-behavior tracking to optimize placements and conversions. The result: e-commerce grew to roughly 20% of total business and KarenKane.com revenue increased 68%, helping the brand reach new customers and scale its online strategy.

Karen Kane

Michael Kane

Marketing Director