Case Study: IR Top 1000 Company achieves 7%+ digital revenue growth and 26% omnichannel growth with Rithum

IR Top 1000 Retailer Achieves Digital Advertising and Omnichannel Revenue Growth

An IR Top 1000 specialty retailer with a growing brick-and-mortar and e-commerce presence needed to capture more omnichannel shoppers and lift digital revenue without eroding margins or harming its store footprint. The retailer lacked the tracking, customer insights and paid-search efficiencies required to convert digitally savvy, high-value shoppers and wanted a strategy that aligned with its BOPIS and in-store priorities.

ChannelAdvisor implemented local inventory ads, a merchant-hosted local storefront for BOPIS, Google Smart Bidding, automation and daily analytics collaboration to track conversions and optimize online-for-offline results. The program drove measurable gains—generating over 7% digital revenue growth and exceeding a target ROAS of 4:1, while growing omnichannel revenue more than 26% in 2019 at nearly an 8:1 omni-ROAS.