Case Study: Aponeo achieves 250% revenue growth with Rithum (ChannelAdvisor Marketplaces)

Increased revenue by 250% with ChannelAdvisor Marketplaces

Aponeo is a Berlin-based online pharmacy founded in 1995 with a web presence since 2006, serving over 900,000 customers with a 140,000‑item catalogue and processing 3,000+ orders daily. The company sought to grow beyond its webstore by selling on marketplaces but found its initial Amazon middleware integration error-prone, time-consuming and unable to list tens of thousands of products, limiting expansion.

Aponeo selected ChannelAdvisor Marketplaces for its broad marketplace integrations and robust reporting, which enabled the retailer to list the 50,000 previously problematic products and quickly optimize listings. Within two weeks of going live revenue rose 250%, Aponeo now lists more products than any comparable German retailer, and uses ChannelAdvisor’s reporting to track performance and pursue further marketplace and international expansion.

Aponeo

Konstantin Primbas

Owner